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Don’t lag behind! Embrace the power of Google SEO and watch your brand soar to new heights! #SEOSuccess #DigitalMarketingDominance
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9 Ways to Avoid Getting Replaced by AI
SOS! Is AI taking over my job and making me redundant? Or will AI software become my reliable wingman for the long haul? As always, the (work) life shrinks or expands in proportion to our curiosity. There’s no denying that AI is increasingly taking on tasks that were once handled by humans.
These nine strategies will help you harness your unique human skills and use AI to your advantage, instead of seeing it as a threat. Be the person who controls AI, not the other way around!
Powerpoint: AI Alternatives and Add-ons
Tired of seeing the same old presentations and layouts that don’t leave a lasting impression? We’ll show you which PowerPoint alternatives you can use to create presentations that really captivate your audience.
AI for Excel: Alternatives and Add-Ons
Whether you love it or hate it, Excel is a big part of everyday life. Find out how AI for Excel makes work easier and the best AI alternatives here.
The EU AI Act is in effect: Why the EU AI Act matters and what companies need to know
As of August 1, 2024, the EU AI Act has come into force. This sets a new standard for AI regulation across Europe. The legislation isn’t just another box to tick; it’s a detailed plan to make sure AI is safe, clear, and respects basic rights. If you’re in online marketing or tech, it’s important to understand what this Act means for your company ad team members. Also, business are required to train their staff using AI!
AIO: AI optimization of your website – how it works
More and more people are no longer looking for answers on Google, but on ChatGPT, Perplexity.AI and other AI bots. This is a problem for companies that want to be found online and have previously relied on SEO, i.e. optimizing their website for search engines. This is because ChatGPT and other bots apply different criteria – which means that your website may no longer be listed. This is where AIO comes in – the acronym stands for “AI optimization” – i.e. the alignment of your website for AI bots. What can you do to optimize the visibility of your website for AI? The “problem” is also part of the solution: use AI and rely on proven SEO strategies at the same time.
Are you already using the new Google Ads AI?
Google has been using big data and AI for a long time. We have been using many functions based on artificial intelligence such as combining ad titles, descriptions and assets, responsive search ads, smart bidding and recommendations for a long time without calling it AI.
There was an explicit roll-out of new Google Ads AI functions at the major Google conferences in 2024. Discover functions, use cases and free checklist now…
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