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If you want to stay tuned on AI tools in marketing, AI for SEO, and SEA and asset generation, this blog is for you. Read our articles and get free checklists and briefings.

Latest ARTICLES

Are you already using the new Google Ads AI?

Are you already using the new Google Ads AI?

Google has been using big data and AI for a long time. We have been using many functions based on artificial intelligence such as combining ad titles, descriptions and assets, responsive search ads, smart bidding and recommendations for a long time without calling it AI.
There was an explicit roll-out of new Google Ads AI functions at the major Google conferences in 2024. Discover functions, use cases and free checklist now…

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Putting AI on a leash: What does the EU AI Act mean for companies

Putting AI on a leash: What does the EU AI Act mean for companies

The EU AI Act has been adopted and will gradually come into force over the next two years. Many companies are already testing generative AI, using image generation tools or chatbots and other AI applications. New laws now apply to companies, public authorities and private individuals. Is the AI software used so far still legal? What penalties can companies expect? What we know so far.

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How to prompt an AI

How to prompt an AI

The right prompt is crucial for the quality of the results when working with AIs. Here are the essential steps and tips on how to find the right words and achieve the best results.

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The best AI Tools for content creation

The Best AI Tools for Content Creation

Written a brilliant text but still need a key visual or illustration? Creating suitable assets can sometimes take longer than writing the text itself. If you’re familiar with this scenario and want to save time, this blog post is for you. We have tested and described the 25 best programs for image and video creation. Let’s go!

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AI can lie

Caught in the act: AI can lie

It’s as fascinating as it is scary: AI models, like GPT-4, now possess the capability to lie. Studies have shown that AI bots sometimes lie to achieve their objectives, a trend that could escalate as AI technology advances. In this article, I’ll walk you through three startling examples of AI deception, discuss why it happens, and share eight strategies to protect ourselves.

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Online Marketing AI Tools

Top 5 reasons people are afraid of AI

People are afraid of AI – at least some of us are. Their top 5 arguments: job displacement, ethical concerns such as discrimination in AI technologies, risks related to cybercrime and surveillance, and potential overload due to AI optimization.
We listed the pros and cons so you can make up your own mind.

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EU AI Act

EU AI Act – Consequences for Companies & Users

The world’s first comprehensive law on artificial intelligence has been passed. It introduces standards that all AI products in high-risk areas must comply with. These areas include applications in recruiting, creditworthiness assessment, the judiciary, and also in education.

An assessment of what the new AI regulations bring to companies and consumers.

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EU fahne- EU AI ACT

What is the EU AI Act?

The EU AI Act, the world’s first AI law, is coming. It aims to create a legal foundation for the development and use of AI in the EU. This is to prevent or reduce harm caused by AI. Likewise, uniform standards for the AI market will be established to promote the dissemination of AI in Europe. The key facts, deadlines, and who is affected – probably you too – at a glance.

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Audi deepfake

The Growing Threat of Deepfakes to Companies and Citizens

Joe Biden’s voice on the phone? It has become a common occurrence during the primaries in the USA. The pope in weird costumes or Taylor Swift naked?
What can easily be unmasked as a deepfake by AI in this context, will become much more dangerous to companies and citizens alike.
How to detect the growing threat of deepfakes with awareness, common sense and software.

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Office worker using AI tools

Outsource these 9 tasks to AI

Boost your productivity! Let AI tackle the grunt work, from crunching numbers to tailoring customer chats. Embrace AI and make marketing magic happen right now! How so? By outsourcing these 9 tasks to AI tools…

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AI Hallucinations

AI hallucinations: Dangerous black box

AI is the buzzword of the year. Many of us enthusiastically use AI tools – but be careful! AI hallucinations are a big problem.

Why that is and how you can deal with these? We habe the answers as well as a checklist for you for free. Get it here.

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The Top 100 AI Marketing Tools

Get the top 100+ AI Marketing Tools

Are you a marketer looking to streamline your work with AI tools? We handpicked 100+ best AI tools for marketers and checked every single one for you.
Select your category such as video generation, image, design, audio, wiring and click on the URL. Find the one that’s right for you here.

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SEO Tools

SEO Check? The best tools

There is no better way to get your website to the top of Google search results than through regular SEO checks. Imagine how much more traffic and revenue you could generate if you land on the first page! Which tools should you use for an effective SEO check? Find out here.

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