The EU AI Act is in effect: Why the EU AI Act matters and what companies need to know

EU AI Act

As of August 1, 2024, the EU AI Act has come into force. This sets a new standard for AI regulation across Europe. The legislation isn’t just another box to tick; it’s a detailed plan to make sure AI is safe, clear, and respects basic rights. If you’re in online marketing or tech, it’s important to understand what this Act means for your company ad team members. Also, business are required to train their staff using AI!