The EU AI Act is in effect: Why the EU AI Act matters and what companies need to know

EU AI Act

As of August 1, 2024, the EU AI Act has come into force. This sets a new standard for AI regulation across Europe. The legislation isn’t just another box to tick; it’s a detailed plan to make sure AI is safe, clear, and respects basic rights. If you’re in online marketing or tech, it’s important to understand what this Act means for your company ad team members. Also, business are required to train their staff using AI!

Caught in the act: AI can lie

AI can lie

It’s as fascinating as it is scary: AI models, like GPT-4, now possess the capability to lie. Studies have shown that AI bots sometimes lie to achieve their objectives, a trend that could escalate as AI technology advances. In this article, I’ll walk you through three startling examples of AI deception, discuss why it happens, and share eight strategies to protect ourselves.

Top 5 reasons people are afraid of AI

Online Marketing AI Tools

People are afraid of AI – at least some of us are. Their top 5 arguments: job displacement, ethical concerns such as discrimination in AI technologies, risks related to cybercrime and surveillance, and potential overload due to AI optimization.
We listed the pros and cons so you can make up your own mind.

Digital Accessibility: The 6 Best Reasons for Accessible Media

BFSG-Laptop-mit-Smiley-1

Even if you are not obligated to fulfill the EU Accessibility Act, you should embrace accessibility. The top 6 reasons for designing accessible media like websites, videos, and PDFs at a glance. This is how your company also benefits from the new law…

WCAG Check: Testing Digital Accessibility

Barrierefreiheitsstaerkungsgesetz-Webdesign

The EU Accessibility Act is coming. By June 28, 2025, many products and online media must be digitally accessible. Want to test if your website, online shop, video, PDF, and more are accessible? The best tools and tests for a WCAG check at a glance

EU AI Act – Consequences for Companies & Users

EU AI Act

The world’s first comprehensive law on artificial intelligence has been passed. It introduces standards that all AI products in high-risk areas must comply with. These areas include applications in recruiting, creditworthiness assessment, the judiciary, and also in education.

An assessment of what the new AI regulations bring to companies and consumers.

What is the EU AI Act?

EU fahne- EU AI ACT

The EU AI Act, the world’s first AI law, is coming. It aims to create a legal foundation for the development and use of AI in the EU. This is to prevent or reduce harm caused by AI. Likewise, uniform standards for the AI market will be established to promote the dissemination of AI in Europe. The key facts, deadlines, and who is affected – probably you too – at a glance.

The Growing Threat of Deepfakes to Companies and Citizens

Audi deepfake

Joe Biden’s voice on the phone? It has become a common occurrence during the primaries in the USA. The pope in weird costumes or Taylor Swift naked?
What can easily be unmasked as a deepfake by AI in this context, will become much more dangerous to companies and citizens alike.
How to detect the growing threat of deepfakes with awareness, common sense and software.

Outsource these 9 tasks to AI

Office worker using AI tools

Boost your productivity! Let AI tackle the grunt work, from crunching numbers to tailoring customer chats. Embrace AI and make marketing magic happen right now! How so? By outsourcing these 9 tasks to AI tools…