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Updates and impulses on AI tools for marketing, sales & HR.
Latest ARTICLES
9 Ways to Avoid Getting Replaced by AI
SOS! Is AI taking over my job and making me redundant? Or will AI software become my reliable wingman for the long haul? As always, the (work) life shrinks or expands in proportion to our curiosity. There’s no denying that AI is increasingly taking on tasks that were once handled by humans.
These nine strategies will help you harness your unique human skills and use AI to your advantage, instead of seeing it as a threat. Be the person who controls AI, not the other way around!
Powerpoint: AI Alternatives and Add-ons
Tired of seeing the same old presentations and layouts that don’t leave a lasting impression? We’ll show you which PowerPoint alternatives you can use to create presentations that really captivate your audience.
AI for Excel: Alternatives and Add-Ons
Whether you love it or hate it, Excel is a big part of everyday life. Find out how AI for Excel makes work easier and the best AI alternatives here.
The EU AI Act is in effect: Why the EU AI Act matters and what companies need to know
As of August 1, 2024, the EU AI Act has come into force. This sets a new standard for AI regulation across Europe. The legislation isn’t just another box to tick; it’s a detailed plan to make sure AI is safe, clear, and respects basic rights. If you’re in online marketing or tech, it’s important to understand what this Act means for your company ad team members. Also, business are required to train their staff using AI!
AIO: AI optimization of your website – how it works
More and more people are no longer looking for answers on Google, but on ChatGPT, Perplexity.AI and other AI bots. This is a problem for companies that want to be found online and have previously relied on SEO, i.e. optimizing their website for search engines. This is because ChatGPT and other bots apply different criteria – which means that your website may no longer be listed. This is where AIO comes in – the acronym stands for “AI optimization” – i.e. the alignment of your website for AI bots. What can you do to optimize the visibility of your website for AI? The “problem” is also part of the solution: use AI and rely on proven SEO strategies at the same time.
Are you already using the new Google Ads AI?
Google has been using big data and AI for a long time. We have been using many functions based on artificial intelligence such as combining ad titles, descriptions and assets, responsive search ads, smart bidding and recommendations for a long time without calling it AI.
There was an explicit roll-out of new Google Ads AI functions at the major Google conferences in 2024. Discover functions, use cases and free checklist now…
10 Awesome AI Tools for Increased Productivity
Today is Productivity Day – the perfect occasion to take a look at the most exciting AI tools that can make our everyday life more efficient, less stressful, and, above all, more productive.
Putting AI on a leash: What does the EU AI Act mean for companies
The EU AI Act has been adopted and will gradually come into force over the next two years. Many companies are already testing generative AI, using image generation tools or chatbots and other AI applications. New laws now apply to companies, public authorities and private individuals. Is the AI software used so far still legal? What penalties can companies expect? What we know so far.
How to prompt an AI
The right prompt is crucial for the quality of the results when working with AIs. Here are the essential steps and tips on how to find the right words and achieve the best results.
Winning the game with AI – data instead of just coaches’ voices
What a brilliant 5:1 start the German national team conjured up at the start of the European Championship 2024. Coach Julian Nagelsmann also worked his magic – with AI. Big data, i.e. large amounts of data collected and analyzed before the game, and real-time data provide coaches with a new source of data that they can use to make decisions.
The Best AI Tools for Content Creation
Written a brilliant text but still need a key visual or illustration? Creating suitable assets can sometimes take longer than writing the text itself. If you’re familiar with this scenario and want to save time, this blog post is for you. We have tested and described the 25 best programs for image and video creation. Let’s go!
Caught in the act: AI can lie
It’s as fascinating as it is scary: AI models, like GPT-4, now possess the capability to lie. Studies have shown that AI bots sometimes lie to achieve their objectives, a trend that could escalate as AI technology advances. In this article, I’ll walk you through three startling examples of AI deception, discuss why it happens, and share eight strategies to protect ourselves.
Top 5 reasons people are afraid of AI
People are afraid of AI – at least some of us are. Their top 5 arguments: job displacement, ethical concerns such as discrimination in AI technologies, risks related to cybercrime and surveillance, and potential overload due to AI optimization.
We listed the pros and cons so you can make up your own mind.
Digital Accessibility: The 6 Best Reasons for Accessible Media
Even if you are not obligated to fulfill the EU Accessibility Act, you should embrace accessibility. The top 6 reasons for designing accessible media like websites, videos, and PDFs at a glance. This is how your company also benefits from the new law…
WCAG Check: Testing Digital Accessibility
The EU Accessibility Act is coming. By June 28, 2025, many products and online media must be digitally accessible. Want to test if your website, online shop, video, PDF, and more are accessible? The best tools and tests for a WCAG check at a glance
EU AI Act – Consequences for Companies & Users
The world’s first comprehensive law on artificial intelligence has been passed. It introduces standards that all AI products in high-risk areas must comply with. These areas include applications in recruiting, creditworthiness assessment, the judiciary, and also in education.
An assessment of what the new AI regulations bring to companies and consumers.
What is the EU AI Act?
The EU AI Act, the world’s first AI law, is coming. It aims to create a legal foundation for the development and use of AI in the EU. This is to prevent or reduce harm caused by AI. Likewise, uniform standards for the AI market will be established to promote the dissemination of AI in Europe. The key facts, deadlines, and who is affected – probably you too – at a glance.
The Growing Threat of Deepfakes to Companies and Citizens
Joe Biden’s voice on the phone? It has become a common occurrence during the primaries in the USA. The pope in weird costumes or Taylor Swift naked?
What can easily be unmasked as a deepfake by AI in this context, will become much more dangerous to companies and citizens alike.
How to detect the growing threat of deepfakes with awareness, common sense and software.
Outsource these 9 tasks to AI
Boost your productivity! Let AI tackle the grunt work, from crunching numbers to tailoring customer chats. Embrace AI and make marketing magic happen right now! How so? By outsourcing these 9 tasks to AI tools…
Tested: Adobe Firefly Generative Fill
Adobe Firefly: We completed the pullover challenge, using the function Generative Fill with AI. Generative Fill is a feature that uses Artificial Intelligence to generate and modify image content. See how easy to use it is…